Bottom-up Business Model Design

Do well and do good

Overlooked by most for-profit companies, rural and low-income communities are a fertile ground for many business opportunities. In addition, non-profit organisations that are already on the ground can diversify their revenue sources with sustainable and profit-making interventions.

Designing and implementing a business model in rural and low-income settings is fundamentally different from conventional business model frameworks.

What are some of the unique challenges in a rural setting?

Finance

Financial behaviour is dependent on the region, its culture & the time of the year

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Exposure

Previous and existing interventions highly affect attitudes towards new ones

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Prioritise

Communities’ interests and priorities
are not easily
revealed

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Payment

Willingness to pay is hard to predict
.
.

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Failure

In smaller communities, project- related mistakes can have big consequences

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We combine state-of-the-art business model innovation tools with our unique User-Perceived Value framework to design, test, evaluate and scale business models which maximize social sustainability and profitability.

We are results-oriented

We profit only when the business model we designed for you is profitable.

Working with us, your organisation will be able to:

  • Design business models that fit your product and the rural market.
  • Adapt products and services to the local context.
  • Develop a marketing strategy based on what people value the most.
  • Maximise revenue generation.
  • Build a long-term, scalable financial plan.

Ready to create value?

Contact us now!

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