Bottom-up Business Model Design

Do well and do good

Overlooked by most for-profit companies, rural and low-income communities are a fertile ground for many business opportunities. In addition, non-profit organisations that are already on the ground can diversify their revenue sources with sustainable and profit-making interventions.

Designing and implementing a business model in rural and low-income settings is fundamentally different from conventional business model frameworks.

What are some of the unique challenges in a rural setting?


Financial behaviour is dependent on the region, its culture & the time of the year



Previous and existing interventions highly affect attitudes towards new ones



Communities’ interests and priorities
are not easily



Willingness to pay is hard to predict



In smaller communities, project- related mistakes can have big consequences


We combine state-of-the-art business model innovation tools with our unique User-Perceived Value framework to design, test, evaluate and scale business models which maximize social sustainability and profitability.

We are results-oriented

We profit only when the business model we designed for you is profitable.

Working with us, your organisation will be able to:

  • Design business models that fit your product and the rural market.
  • Adapt products and services to the local context.
  • Develop a marketing strategy based on what people value the most.
  • Maximise revenue generation.
  • Build a long-term, scalable financial plan.

Ready to create value?

Contact us now!

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