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Bottom-up Business Model Design

Do well and do good

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Rural and low-income communities are a fertile ground for many business opportunities. Businesses and non-profit organisations can diversify their revenue sources with sustainable and profit-making interventions while creating positive impact.

Designing and implementing business models in rural and low-income settings is fundamentally different from conventional business model frameworks.

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What are some of the unique challenges in a rural setting?

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Finance

Financial behaviour is dependent on the region, its culture & the time of the year
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Exposure

Previous and existing interventions highly affect attitudes towards new ones
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Prioritise

Communities’ interests and priorities
are not easily
revealed
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Payment

Willingness to pay is hard to predict
.
.
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Reputation

In smaller communities, project mistakes can have big consequences

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We combine state-of-the-art business model innovation tools with our unique User-Perceived Value framework to design, test, evaluate and scale business models which maximize social sustainability and profitability.

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“Most poor customers are no different from any other in how they make purchasing decisions; their limited means simply makes them extremely good at assessing risk and value”.

Karima Hirji

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Working with us, your organisation will be able to:

• Collect user data that reveals unbiased user preferences and willingness to pay 
• Design business models that fit your product and the rural market.
• Adapt products and services to the local context.
• Develop a targeted marketing strategy based on what people value the most.
• Maximise revenue generation.

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We are results-oriented

Our work if based on evidence and creates tangible business results.  

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Ready to create value?

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Contact us now!

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