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Bottom-up Business Model Design
Do well and do good
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Rural and low-income communities are a fertile ground for many business opportunities. Businesses and non-profit organisations can diversify their revenue sources with sustainable and profit-making interventions while creating positive impact.
Designing and implementing business models in rural and low-income settings is fundamentally different from conventional business model frameworks.
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What are some of the unique challenges in a rural setting?
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Finance
Financial behaviour is dependent on the region, its culture & the time of the year
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Exposure
Previous and existing interventions highly affect attitudes towards new ones
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Prioritise
Communities’ interests and priorities
are not easily
revealed
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Payment
Willingness to pay is hard to predict
.
.
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Reputation
In smaller communities, project mistakes can have big consequences
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We combine state-of-the-art business model innovation tools with our unique User-Perceived Value framework to design, test, evaluate and scale business models which maximize social sustainability and profitability.
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“Most poor customers are no different from any other in how they make purchasing decisions; their limited means simply makes them extremely good at assessing risk and value”.
Karima Hirji
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Working with us, your organisation will be able to:
- Collect user data that reveals unbiased user preferences and willingness to pay
- Design business models that fit your product and the rural market.
- Adapt products and services to the local context.
- Develop a targeted marketing strategy based on what people value the most.
Maximise revenue generation.
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We are results-oriented
Our work if based on evidence and creates tangible business results.
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Ready to create value?
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Contact us now!
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