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Do well and do good
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Rural and low-income communities are a fertile ground for many business opportunities. Businesses and non-profit organisations can diversify their revenue sources with sustainable and profit-making interventions while creating positive impact.
Designing and implementing business models in rural and low-income settings is fundamentally different from conventional business model frameworks.
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Financial behaviour is dependent on the region, its culture & the time of the year
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Previous and existing interventions highly affect attitudes towards new ones
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Communities’ interests and priorities
are not easily
revealed
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Willingness to pay is hard to predict
.
.
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In smaller communities, project mistakes can have big consequences
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We combine state-of-the-art business model innovation tools with our unique User-Perceived Value framework to design, test, evaluate and scale business models which maximize social sustainability and profitability.
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Karima Hirji
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Our work if based on evidence and creates tangible business results.
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