By listening to what people really care about we help organizations use data to inform product and projects design, evaluate the impact of projects and products and create communication strategies

Better Data, for Greater Impact
Nonprofits and businesses use the Rural Senses data platform to build and evaluate projects and products based on what people really care about
ABOUT US
Making The Unheard - Heard
Making the Unseen - Seen


Our Services
Turning Stories
into Powerful Data

Get Data for Project and Product design

Impact Evaluation and impact Framework Design

Qualitative and Quantitative Data Analysis
HOW IT WORKS
We Capture The Heart
of People's Stories

Data Collection
We leverage local talents as data collectors, and our proprietary data collection method: User-Perceived Value (UPV) to capture the needs, preferences and resources of local community members. We developed the method during 7-years of research at the University of Cambridge. It uses images and an intuitive, game-like survey to minimise biases and to allow scale.

Data Analysis
We Use AI to make sense of unstructured and qualitative data so it becomes quantifiable and comparable. We can process large volumes of qualitative and quantitative data faster than any alternative using Natural Language Processing (NLP) Data Analysis algorithms that we developed. Through our cost-effective data analysis we help organisations to benefit from new data or to better utilise the data they already collect.

Interactive Visualization
A picture is worth a thousand words and that's our goal with our visualization. We quantify unstructured qualitative data and present it in different visual imagery formats enabling our clients to extract and share insights with a wide range of stakeholders. This allows you to compare data across projects and sectors. You do not need to be a data expert to benefit from the power of data.
Meet the Team
Advisory Board
Case Studies
Listen to
our partners
You can monitor projects activities, assumptions and results, Identify actionable insights and constantly improve your activities to increase your impact and report on the wide and deep impact of your projects at speed and scale,
Rural Senses Clients and Partners
We work with our clients and partners to manifest tangible change in communities we operate in, through leveraging data, social capital, science, vision and even some magic








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