Yau Levy
Co-founder and CEO
LinkedInAbout Rural Senses
Helping organisations that do good to do even better.
Founded in 2019, Rural Senses grew from Cambridge research into a way for NGOs and funders to understand community needs and measure what changes.
Our work in numbers
- interviews processed
- 283,000+
- languages
- 80+
- countries
- 20
- in philanthropic funding whose impact we have measured
- $800M+
Company figures reported in October 2026. Explore our case studies.
Our story
Yau Levy started his career as a software engineer. He spent the next decade building technology meant to do good, in medical devices, agriculture and renewable energy. He worked as both an employee and a founder, moving from engineering into product management, business development and partnerships.
Across those sectors, he kept seeing two patterns:
- Technology that worked well in the lab struggled in the field, often because nobody had asked the people using it what they really wanted.
- Companies that set out to help people had no reliable way to find out whether they were helping.
Cambridge
To work on that problem, Yau studied for a master's in Engineering for Sustainable Development at the University of Cambridge. There he met Dr. Stephanie Hirmer, who was developing the User-Perceived Value methodology, a better way to listen to people and understand their needs.
Stephanie, now an Associate Professor at the University of Oxford, had years of experience in academia, philanthropic foundations and international development organisations. She told Yau that the two gaps he had seen in technology companies also existed in some of the world's largest philanthropic and non-profit organisations.
Stephanie supervised Yau's dissertation. Together, they researched how to understand people's needs, priorities and challenges at scale, and how to track the way these change over time. If those changes could be measured, organisations would have a practical way to see what their work was changing.
2019
From research to a company
After graduating, Yau travelled through Africa and met people running businesses, charities and development programmes. Every conversation pointed to the same need: organisations wanted to assess needs and measure impact across many communities, and had no practical way to do it. Yau got back in touch with Stephanie, and in 2019 they founded Rural Senses as a University of Cambridge spinout.
People from the Cambridge ecosystem joined them early, including researchers from the university's Language Technology Lab. The team brought in artificial intelligence years before ChatGPT.
2020
Publishing the research
In 2020, Rural Senses and researchers from Cambridge and Oxford published the core algorithm at EMNLP, one of the leading conferences in natural language processing. The paper showed how language processing could help analyse community interviews at scale for sustainable development.
Step by step, they automated the full impact measurement process, from designing the questions to analysing the answers and reporting the results, while keeping research quality high and protecting the data of everyone who speaks to them.
Today
Where we are now
The team grew alongside its clients, including Mastercard Foundation, The Freedom Fund, Fondation Botnar and Vitol Foundation. Rural Senses has now processed more than 283,000 interviews in over 80 languages across 20 countries, and has measured the impact of more than $800 million in philanthropic funding.
Rural Senses has never raised outside investment. The founders chose to stay self-funded so the company stays accountable to its impact mission and to the communities it listens to.
The company still does what it set out to do in 2019: help organisations that do good to do even better.
How community voices become useful evidence
Listen in local languages
Local data collectors hold open conversations in people's own languages, learning what matters to them and what is changing.
Understand the patterns
We combine the User-Perceived Value methodology with AI-assisted analysis to identify needs, priorities and changes across interviews.
Bring the evidence together
Dashboards connect community perspectives with quantitative results, helping teams examine outcomes and decide what to investigate or improve.
For NGOs and programme teams
Collect feedback, understand participants' experiences and track changes across your programmes. Use the findings to improve delivery and communicate results.
For funders and foundations
Bring evidence from different projects together, examine outcomes across a portfolio and understand the perspectives behind the numbers.
In practice · The HALO Trust · Zimbabwe
Understanding life after landmine clearance
67.6%
of community members reported feeling safer after landmine clearance.
Reported in the Mt Darwin evaluation. The published case study provides the findings and context.The question
What changes for people when landmines are cleared from their communities?
How we listened
Local data collectors held open conversations in local languages. A second round of data collection quantified the changes people described.
How the evidence is used
The HALO Trust uses the impact dashboard to explore findings across safety, health, livelihoods and education.
Read the HALO Trust case studyWhat do you need to understand about your impact?
Tell us about your programme or portfolio and the questions you need your evidence to answer.
